See what happens when you cater to Latinos creatively? Más pizza, por favor.
Pizza Patron’s Pizza Por Favor campaign, which ran for three days in June, resulted in record sales for the company.
Andrew Gamm, Pizza Patron’s brand director, said that more than 25 percent of the chain’s stores broke all-time sales records the week before and the week of the promotional event.
“The campaign achieved its goal of solidifying our unique position in the marketplace and strengthening our relationship with the Hispanic community,” he said. “We are very proud of our Latino brand focus and we remain unapologetic of our commitment to this community.”